Populous needed an update along with its marketing materials. It was feeling outdated and not in tune with the current design landscape. Our creative director and team came up with a new brand guide with a more modern typeface and shade of Populous Blue. It’s inspired by and reflective of Suisse design and current trends. This refresh cements Populous’ place in the space by showing clean, innovative design not only in their architecture, but by how they present themselves.

The marketing materials were updated to match the current brand guide in a short timeline. As a group, we met weekly to critique our designs to make sure they were all in alignment.